First, why a survey? A survey is the most effective way of collecting qualitative data from a large population. No other mode of data collection can cover such a broad category. When done properly, surveys can provide solid numbers or otherwise unquantifiable entities such as a person’s opinions, how likely they are to repeat a particular behavior etc. For any commercial enterprise, having access to actual, quantified numbers about their demographic and their patterns of behavior is paramount to success. And the simplest and easiest way to achieve that is through a customer survey. However, designing that survey itself and gaining accurate data from it is not an easy task. Surveys are subject to various challenges ranging from biases of the observer to missing the end goals of the survey entirely through the questions. As the ‘Father of the Computer’, Charles Babbage himself said,” Errors using inadequate data are much less than those using no data at all”, Raw data needs to be properly analyzed to be of any importance in the real world. Survey data is no different. Learning to figure out whether people like blueberry ice cream or is it just a fad because of being featured in a recent blockbuster can make the difference between profits and wastage. You wouldn’t want to order a surplus amount of stock just because people were buying it a little bit more than usual and then end up with losses because the trend wore off. A simple survey could solve these problems.
Now that we have established why a survey is necessary, let us learn more about how to get the most out of your Survey data.
Knowledge is power, and surveys are a great tool for collecting knowledge from a large population. No other mode of inquiry provides these many facilities in a single protocol. However, you generally need multiple resources from various sources to design a precise survey. That is, until now. If you’re looking for an easy way to Create and Conduct your surveys then read further Presenting Survey Analytica: a no-code online survey and customer experience SaaS platform that hosts hundreds of different cross-industry templates and provides data visualization, data centralization and management software at little to no cost for your study. We integrate our services well into the framework of your study and provide a unique perspective on survey and data management unlike anywhere else.