Distributing Your Survey
1. Distribution Overview
Choosing the Right Channel
Multi-Channel Distribution Strategy
Channel Comparison
2. Link Sharing
Getting Your Survey Link
Custom URL Parameters
Response Override Settings
Shortening URLs
3. QR Code
Generating Your QR Code
Customization Options
4. Website Embed
NPS Widget
Configuration Options
Installation
Popup
Configuration Options
Slider
Configuration Options
Full Page Embed
Installation
Embed Trigger Rules
5. Email Campaign
Creating an Email Campaign
Template Design
Personalization with Merge Tags
A/B Testing Subject Lines
Tracking and Analytics
6. WhatsApp Campaign
Prerequisites
Creating a WhatsApp Campaign
Template Variables
Two-Way Conversations
7. Social Media
Sharing Channels
Facebook
Twitter / X
LinkedIn
Pinterest
Reddit
Telegram
Social Sharing Setup
8. Shopify Integration
Installation
Survey Placement Options
Order Data Pass-Through
9. Integration Workflows
Zapier Integration
CRM → Survey
Support Ticket → Survey
Form Submission → Survey
E-Commerce → Survey
Webhook Configuration
Incoming Webhook (Trigger Distribution)
Outgoing Webhook (Response Notification)
Custom API Integration
10. Audience Purchase
How It Works
Targeting Options
Sample Size and Budget
Quality Assurance
Quick Reference

Help

Distributing Your Survey

Reach your audience through multiple channels — direct links, QR codes, website embeds, email campaigns, WhatsApp, and social media sharing.

1. Distribution Overview

Getting your survey in front of the right people is just as important as designing the questions themselves. SurveyAnalytica offers eight primary distribution channels, each suited to different audiences and goals. You can combine multiple channels in a single campaign to maximize reach and response rates.

Choosing the Right Channel

The ideal distribution channel depends on your audience, the survey length, and the context in which respondents will participate. Short pulse surveys work well as website popups or WhatsApp messages, while longer research surveys are better distributed via email with a direct link. Consider your audience’s habits — B2B professionals often respond best to email or LinkedIn, while consumer audiences may prefer WhatsApp or social media.

Multi-Channel Distribution Strategy

Combining two or three channels typically yields 30–50% higher response rates than relying on a single channel. Start with your primary channel (e.g., email) and add a secondary channel (e.g., QR code in physical locations or a website popup) one to two days later to capture non-responders. Use URL parameters to track which channel drives the most completions.

Tip: Use unique URL parameters for each distribution channel (e.g., ?source=email, ?source=qr) so you can measure channel performance in your analytics dashboard.

Your
Survey

🔗
LINK

QR CODE

NPS
WIDGET

POPUP

SLIDER

🌐
SOCIAL

Channel Comparison

Channel	Best For	Response Rate	Setup Effort	Tracking
Direct Link	Any channel, maximum flexibility	Varies by sharing method	Minimal	URL parameters
QR Code	Physical locations, print materials, events	Medium	Low	Scan count
NPS Widget	In-app feedback, website sentiment	High (contextual)	Medium	Impression & completion
Popup	Exit surveys, targeted feedback	High (if well-timed)	Medium	Trigger & completion
Slider	Non-intrusive feedback collection	Medium–High	Medium	Trigger & completion
Email Campaign	Known audiences, B2B, detailed surveys	High	Medium–High	Open, click, completion
WhatsApp	Consumer audiences, quick surveys	Very High	High (API setup)	Delivery, read, response
Social Media	Broad reach, brand audiences	Low–Medium	Low	Click-through

Every survey in SurveyAnalytica has a unique, shareable URL. The direct link is the most versatile distribution method — you can paste it into an email, message, document, or any digital channel. Customize the link with URL parameters to track sources and pre-fill respondent data.

Getting Your Survey Link

1Navigate to the Distribution tab in the survey builder by clicking the Distribution icon in the left sidebar or top navigation bar.
2In the Link section, your unique survey URL is displayed. Click the Copy button to copy it to your clipboard.
3Optionally, append custom variables as URL parameters to track the source or pre-fill respondent metadata. For example: ?source=newsletter&userId=123&region=us-east
4Share the link via any channel — email, chat, SMS, social media, or embed it as a hyperlink in a document or website.

Custom URL Parameters

URL parameters let you pass data into the survey without the respondent needing to enter it. Parameters are appended to the survey URL after a question mark (?) and separated by ampersands (&).

Parameter	Purpose	Example
`source`	Track which channel or campaign drove the response	`?source=email_campaign_q1`
`userId`	Associate the response with a known user in your system	`?userId=usr_abc123`
`region`	Tag responses by geographic region	`?region=apac`
`lang`	Pre-select the survey language for the respondent	`?lang=es`
Custom fields	Any key-value pair you define — available in response data and analytics	`?department=engineering&tier=premium`

Response Override Settings

By default, respondents can submit multiple responses from the same device. You can control this behavior in Distribution > Settings:

Allow multiple responses — No restrictions; each visit creates a new response.
One response per device — Uses browser cookies to prevent duplicate submissions from the same device.
One response per user — Requires a userId URL parameter; blocks duplicates for the same user ID.

Tip: If you need absolute de-duplication, use the userId parameter combined with “One response per user” mode. Cookie-based restrictions can be bypassed by clearing browser data or using incognito mode.

Shortening URLs

Survey URLs can be long, especially with multiple parameters. You can use any URL shortener (such as Bitly or your own branded shortener) to create a compact link. The URL parameters will be preserved through the redirect. Alternatively, generate a QR code (Section 3) which encodes the full URL in a scannable image.

Warning: Some URL shorteners strip or alter query parameters. Always test your shortened link to ensure all parameters are passed through correctly before distributing to your audience.

3. QR Code

Generate a customizable QR code that links directly to your survey. QR codes are ideal for physical touchpoints — print them on receipts, posters, product packaging, event badges, or table tents to capture feedback at the point of experience.

Generating Your QR Code

1Open the Distribution tab and select the QR Code section.
2Your QR code is automatically generated with the survey URL. If you have added URL parameters in the Link section, they are included in the QR code.
3Customize the foreground color (the dark modules) and background color to match your brand.
4Optionally upload a logo image to overlay in the center of the QR code. The system automatically adjusts error correction to ensure the code remains scannable.
5Choose your desired download format (PNG or SVG) and size (Small, Medium, or Large).
6Click Download to save the QR code image to your device.

QR Code Preview

Foreground
Color

Background
Color

Logo Overlay

Download QR

PNG

SVG

Small

Large

Customization Options

Option	Description	Default
Foreground Color	Color of the dark QR code modules (the scannable pattern)	#000000 (black)
Background Color	Color behind the QR code modules	#FFFFFF (white)
Logo Overlay	Upload a PNG or SVG logo to display in the QR code center. Maximum 30% of QR area.	None
Error Correction	Automatically set to High (H) when a logo is present, Medium (M) otherwise	Medium (M)
Download Format	PNG (raster, best for print at fixed sizes) or SVG (vector, scales to any size)	PNG
Size	Small (200px), Medium (400px), or Large (800px)	Medium (400px)

Tip: For print materials, download the SVG format — it scales perfectly to any size without losing quality. Use high-contrast colors (dark foreground on light background) to ensure reliable scanning.

Warning: Avoid using very similar foreground and background colors (e.g., light gray on white). Low contrast will make the QR code difficult or impossible for scanners to read. Always test your QR code with multiple phone cameras before printing.

4. Website Embed

Embed your survey directly into your website to capture feedback from visitors without redirecting them to a separate page. SurveyAnalytica supports four embed types — each designed for a different feedback scenario. Choose the type that best matches your website layout and the level of visitor attention you need.

Feedback

NPS Widget
Floating button

Survey

Submit

Popup
Modal overlay

Survey

Next

◀

Slider
Side panel

Customer Feedback Survey

Submit

Full Page
Iframe embed

The NPS Widget adds a small, persistent floating button to your website — typically in the bottom-right corner. When a visitor clicks it, a compact survey overlay appears without navigating away from the page. This is ideal for always-on feedback such as Net Promoter Score (NPS), customer satisfaction, or quick sentiment checks.

Configuration Options

Button text — Customize the label displayed on the floating button (e.g., “Feedback”, “Rate Us”, “How are we doing?”).
Button color — Match your brand by setting the background color of the button.
Position — Choose bottom-right (default) or bottom-left placement on the page.
Auto-open delay — Optionally auto-open the survey widget after the visitor has been on the page for N seconds.
Show on specific pages — Target the widget to appear only on pages matching a URL pattern.

Installation

Copy the embed code snippet from Distribution > Website Embed > NPS Widget and paste it before the closing </body> tag of your website. The snippet is a lightweight JavaScript loader that asynchronously loads the widget.

Tip: The NPS Widget is non-intrusive and does not block page interaction. It is ideal for SaaS dashboards, e-commerce stores, and support portals where you want continuous feedback without interrupting the user flow.

The Popup embed displays your survey in a centered modal dialog that overlays the page content. A semi-transparent backdrop dims the background to focus the visitor’s attention on the survey. Popups are best for targeted feedback moments such as post-purchase surveys, exit intent captures, or onboarding feedback.

Configuration Options

Overlay opacity — Control the darkness of the background overlay (0% transparent to 80% dark).
Close button behavior — Allow visitors to dismiss the popup via the X button, clicking outside, or pressing Escape. You can disable any of these.
Popup size — Small (480px), Medium (640px), or Large (800px) width.
Trigger rules — Configure when the popup appears (see Trigger Rules table below).
Frequency capping — Limit how often the popup appears to the same visitor (e.g., once per session, once per week).

Warning: Avoid triggering popups immediately on page load for first-time visitors — this creates a poor user experience and may increase bounce rates. Use a time delay of at least 5 seconds or a scroll trigger to ensure the visitor is engaged before showing the survey.

Slider

The Slider embed opens a side panel that slides in from the left or right edge of the browser window. Unlike the popup, the slider does not fully obscure the page content — visitors can still see part of the page alongside the survey. Sliders work well for contextual feedback where the visitor might want to reference the page while answering.

Configuration Options

Slide direction — Choose to slide in from the right (default) or left edge of the screen.
Panel width — Set the width of the slider panel (300px to 600px, default 420px).
Animation speed — Control how fast the panel slides in (smooth CSS transition, default 300ms).
Trigger rules — Same trigger options as the popup (time delay, scroll, exit intent, click).
Overlay background — Optional dimming of the main page content while the slider is open.

Full Page Embed

The Full Page embed uses a standard HTML <iframe> to render the survey directly inside your web page. The survey fills the entire content area of the iframe, making it feel like a native part of your website. This approach is best for dedicated survey pages, knowledge bases, or onboarding flows where the survey is the primary content.

Installation

Copy the iframe code from Distribution > Website Embed > Full Page and paste it into your page HTML where you want the survey to appear:

  <iframe

    src=“https://survey.surveyanalytica.com/s/YOUR_SURVEY_ID”

    width=“100%”

    height=“700”

    frameborder=“0”

    style=“border:none; border-radius:8px;”

    allow=“camera; microphone; geolocation”

  ></iframe>

Tip: For responsive height adjustment, add the SurveyAnalytica auto-resize script provided in the embed code panel. This script listens for messages from the survey iframe and dynamically adjusts the iframe height to match the survey content, eliminating scroll bars.

Embed Trigger Rules

Popups and Sliders support configurable trigger rules that control when the survey appears. You can combine multiple triggers — the survey will appear when any configured trigger condition is met.

Trigger	Description	Example
Time Delay	Show the survey after the visitor has been on the page for N seconds	Show after 5 seconds on page
Scroll Percentage	Show when the visitor scrolls to a specific percentage of the page height	Show at 50% page scroll
Exit Intent	Show when the visitor’s mouse cursor moves toward the top of the viewport (indicating intent to leave the page or close the tab)	Detect cursor leaving viewport
Click Trigger	Show when the visitor clicks a specific button or link on the page. The button should have a `data-sa-survey` attribute matching your survey ID.	Custom button with `data-sa-survey="YOUR_SURVEY_ID"`
Page Load	Show the survey immediately when the page finishes loading, without any delay or user action	Survey appears with page

Warning: Exit Intent detection is only available on desktop browsers with a mouse pointer. On mobile devices, the exit intent trigger will not fire. Use time delay or scroll percentage as a fallback trigger for mobile audiences.

5. Email Campaign

Email remains one of the most effective channels for survey distribution, especially when reaching known audiences such as customers, employees, or subscribers. SurveyAnalytica’s email campaign builder lets you design professional emails, personalize content with merge tags, schedule sends, and track engagement — all without leaving the platform.

Creating an Email Campaign

1Navigate to Distribution > Email Campaign in the survey builder. Click Create Campaign to start a new email distribution.
2Select an existing email template from the template library or click Build from Scratch to open the drag-and-drop email builder. Design your email with your brand header, survey context message, and a clear call-to-action.
3Add your survey link to the primary CTA button. Click the button element in the email editor and set the URL to your survey link. The system can auto-insert the survey URL with tracking parameters.
4Select one or more recipient contact lists from your workspace. You can search and filter lists by name, tag, or creation date. The total recipient count updates in real time as you add lists.
5Configure the send schedule. Choose to send immediately, schedule for a specific date and time, or use send-time optimization (the system sends each email at the time each recipient is most likely to open it based on historical engagement data).
6Click Preview & Test to send a test email to yourself or a small group. Verify the design, links, and personalization before going live.
7Click Launch Campaign to begin sending. The system queues all emails and delivers them according to your schedule. Monitor delivery, open, and click metrics in real time from the campaign dashboard.

Template Design

The email builder supports drag-and-drop components including text blocks, images, buttons, dividers, social links, and HTML code blocks. All templates are fully responsive and optimized for mobile email clients. You can save any design as a reusable template for future campaigns.

Personalization with Merge Tags

Insert dynamic content into your email using merge tags. These are placeholders that get replaced with each recipient’s data at send time:

Merge Tag	Replaced With	Example Output
`{firstName}`	Recipient’s first name from the contact list	Sarah
`{lastName}`	Recipient’s last name	Johnson
`{email}`	Recipient’s email address	sarah@example.com
`{company}`	Company name from contact data	Acme Corp
`{surveyLink}`	Personalized survey URL with contact ID	https://survey…/s/abc?cid=xyz
`{custom.fieldName}`	Any custom field from the contact list	Value of the custom field

A/B Testing Subject Lines

Optimize your open rates by testing multiple subject lines. Create up to three subject line variants and set the split percentage (e.g., 20% Group A, 20% Group B, 60% Winner). SurveyAnalytica sends the test variants to a small sample, then automatically sends the winning subject line (highest open rate) to the remaining recipients.

Tracking and Analytics

Every email campaign tracks the following engagement metrics in real time:

Sent — Total emails successfully queued for delivery
Delivered — Emails that reached the recipient’s inbox
Opened — Unique recipients who opened the email
Clicked — Recipients who clicked the survey CTA link
Bounced — Emails that could not be delivered (hard or soft bounce)
Unsubscribed — Recipients who opted out via the unsubscribe link
Completed — Recipients who finished the survey after clicking through

Tip: Include the recipient’s first name in the subject line (e.g., “Sarah, we’d love your feedback”) to increase open rates by up to 26%. Keep subject lines under 50 characters for optimal mobile display.

Warning: Always include an unsubscribe link in your emails. This is required by CAN-SPAM, GDPR, and other email regulations. SurveyAnalytica automatically adds an unsubscribe footer, but you can customize its placement and wording.

6. WhatsApp Campaign

WhatsApp is one of the highest-engagement channels for survey distribution, with open rates exceeding 90% in many markets. SurveyAnalytica integrates with the WhatsApp Business API to send templated messages at scale, track delivery and read receipts, and support two-way conversations with respondents.

Prerequisites

Before launching a WhatsApp campaign, you need:

A verified WhatsApp Business Account connected via the Integrations settings.
At least one approved message template from Meta. Templates must be pre-approved before they can be used in campaigns.
A contact list with valid phone numbers in international format (e.g., +1234567890).
Sufficient message credits in your account (WhatsApp charges per conversation window).

Creating a WhatsApp Campaign

1Navigate to Distribution > WhatsApp Campaign in the survey builder.
2Select an approved message template from the dropdown. If you need a new template, click Create Template to submit one for Meta approval (approval typically takes 24–48 hours).
3Customize the template variables — these are the dynamic placeholders in your template (e.g., {{1}} for first name, {{2}} for survey link). Map each variable to the corresponding contact list field.
4Select the recipient contact list. The system validates phone numbers and warns about invalid formats before sending.
5Set the send schedule — immediate, scheduled, or batched delivery to spread sends over time.
6Click Preview to see a phone mockup of your message, then Send Test to your own number.
7Click Launch to begin the campaign. Monitor delivery status in real time.

←

S

SurveyAnalytica
online

TODAY

Hi Sarah! 👋
We’d love to hear your
feedback about your recent
purchase. It only takes
2 minutes!

Take Survey →

10:32 AM

✓✓

✓
Sent

✓✓
Delivered

✓✓
Read

Type a message…

➤

Template Variables

WhatsApp templates use numbered placeholders ({{1}}, {{2}}, etc.) that you map to your contact list fields. Common mappings include:

Template Variable	Maps To	Output Example
`{{1}}`	First Name	Sarah
`{{2}}`	Survey Link	https://survey…/s/abc?cid=xyz
`{{3}}`	Company Name	Acme Corp
`{{4}}`	Custom Field (e.g., order number)	ORD-12345

Two-Way Conversations

When a recipient replies to your WhatsApp message, SurveyAnalytica captures the reply and opens a 24-hour conversation window. During this window you can send follow-up messages without requiring a new template. This is useful for answering questions about the survey, sending reminders, or collecting additional qualitative feedback.

Tip: WhatsApp messages have significantly higher open rates than email. Use this channel for high-priority surveys like post-purchase feedback, service recovery, or event follow-ups where timely responses are critical.

Warning: WhatsApp Business API requires template pre-approval from Meta. Submit templates well in advance (allow at least 48 hours). Templates that are promotional, misleading, or violate Meta’s commerce policies will be rejected.

Expand your survey’s reach by sharing it across popular social media platforms. SurveyAnalytica generates optimized sharing links with Open Graph and Twitter Card metadata so your survey link appears as an attractive, clickable card in social feeds.

f Facebook

Survey Preview Image

Customer Feedback Survey
survey.surveyanalytica.com
Share your experience with us in this…

𝕏 Twitter / X

Survey Preview Image

Customer Feedback Survey
survey.surveyanalytica.com
Help us improve — take our 2-min survey…

in LinkedIn

Survey Preview Image

Customer Feedback Survey
survey.surveyanalytica.com
We value your professional insights…

Facebook

Share your survey as a post on your page, in groups, or via Messenger. Open Graph tags create a rich link preview with your survey title, description, and cover image. Pin the post to keep it visible at the top of your page.

𝕏

Twitter / X

Tweet your survey link with a compelling call-to-action. Twitter Card metadata generates an eye-catching preview card in the feed. Use relevant hashtags and tag your brand account to extend reach. Schedule tweets for optimal engagement times.

Share on your personal profile or company page for professional audiences. LinkedIn post previews display the survey image and title prominently. Ideal for B2B research, employee engagement surveys, and industry benchmarking studies.

Create a pin with a visual survey image and link. Effective for consumer-facing brands, design feedback, and visual preference surveys. Add rich pin descriptions with your survey context and call-to-action.

Post your survey in relevant subreddits to reach niche communities. Follow each subreddit’s rules for survey sharing. Include context about your research purpose and how results will be used — Reddit communities value transparency.

✈

Share in Telegram channels and groups. The survey link generates an instant preview with your survey title and description. Telegram’s large group sizes (up to 200,000 members) make it effective for reaching large community audiences quickly.

1Go to Distribution > Social Media in the survey builder.
2Customize the Social Preview metadata — title, description, and preview image. This is what appears in the link card when someone shares your survey URL on a social platform.
3Click the platform icon for the network you want to share on. A new window opens with the share dialog pre-filled with your survey link and text.
4Customize the post text in the platform’s share dialog, add hashtags, and publish.

Tip: Upload a custom social preview image (1200x630px recommended for Facebook and LinkedIn, 1200x600px for Twitter) that visually communicates the survey topic. Posts with custom images get 2–3x more engagement than those with generic preview images.

8. Shopify Integration

Collect feedback directly from your Shopify store customers at key moments in their journey — post-purchase, after delivery, on product pages, or at checkout. The SurveyAnalytica Shopify app embeds surveys natively into your storefront without disrupting the shopping experience.

Installation

1Visit the Shopify App Store and search for “SurveyAnalytica” or navigate to the app from Integrations > Shopify in your workspace settings.
2Click Install App and authorize SurveyAnalytica to access your Shopify store data (orders, customers, products).
3In your SurveyAnalytica workspace, go to Integrations > Shopify and confirm the connection is active.
4Select which surveys to deploy and configure the trigger conditions for each.

Survey Placement Options

Placement	Description	Best For
Post-Purchase (Thank You page)	Survey appears on the order confirmation page immediately after checkout	Purchase experience, checkout satisfaction
Post-Delivery	Email or WhatsApp survey triggered N days after order delivery	Product quality, delivery satisfaction
Product Page Widget	Embed a feedback widget on specific product pages	Product interest, sizing guidance, pre-purchase questions
Cart Abandonment	Popup survey triggered when a visitor starts to leave with items in cart	Understanding reasons for abandonment
Site-Wide NPS	Floating NPS widget across all storefront pages	Overall store experience, ongoing sentiment

Order Data Pass-Through

When a customer completes a survey triggered by Shopify, the following order metadata is automatically attached to the response:

Order ID and order number
Product names and SKUs from the order
Order total and currency
Customer email and name (if available)
Shipping method and delivery date

Tip: Post-purchase surveys on the Thank You page have the highest response rates (40–60%) because the customer is already engaged and the feedback request is contextually relevant. Keep the survey short (3–5 questions) to maintain completion rates.

Warning: The Shopify integration requires your store to be on the Shopify Basic plan or higher. Development stores can be used for testing but will not trigger surveys from real customer transactions.

9. Integration Workflows

Automate your survey distribution by connecting SurveyAnalytica to your existing tools. Trigger surveys based on events in your CRM, helpdesk, marketing platform, or any system that supports webhooks or API calls. This ensures the right survey reaches the right person at exactly the right moment.

Zapier Integration

Connect SurveyAnalytica with 5,000+ apps through Zapier without writing code. Common automation recipes (“Zaps”) include:

CRM → Survey

When a deal is marked “Won” in HubSpot or Salesforce, automatically send a customer onboarding survey via email or WhatsApp.

Support Ticket → Survey

When a Zendesk or Freshdesk ticket is closed, trigger a CSAT survey to the customer within 1 hour.

Form Submission → Survey

When a lead fills out a Typeform or Google Form, add them to a SurveyAnalytica contact list for a follow-up survey campaign.

E-Commerce → Survey

When an order ships in WooCommerce, schedule a product feedback survey for 5 days later.

Webhook Configuration

For custom integrations, SurveyAnalytica provides both incoming webhooks (to trigger survey distribution) and outgoing webhooks (to notify your systems when a response is received).

Incoming Webhook (Trigger Distribution)

Send an HTTP POST request to your survey’s webhook endpoint to add a contact and trigger survey delivery:

POSThttps://api.surveyanalytica.com/v1/webhooks/survey/{surveyId}/trigger
Content-Type: application/json
Authorization: Bearer {api_key}
  {

    “email”: “sarah@example.com”,

    “firstName”: “Sarah”,

    “channel”: “EMAIL”,

    “metadata”: { “orderId”: “ORD-12345” }

  }

Outgoing Webhook (Response Notification)

Configure a webhook URL in Settings > Integrations > Webhooks to receive real-time POST notifications whenever a survey response is submitted. The payload includes the response data, respondent metadata, and a timestamp.

Custom API Integration

Use the SurveyAnalytica REST API for full programmatic control over survey distribution. Key endpoints include:

Endpoint	Method	Description
`/v1/surveys/{id}/distribute`	POST	Send survey to one or more contacts via email, SMS, or WhatsApp
`/v1/surveys/{id}/link`	GET	Generate a personalized survey link for a specific contact
`/v1/surveys/{id}/responses`	GET	Retrieve all responses with filtering and pagination
`/v1/contacts/lists/{listId}`	POST	Add contacts to a list for batch distribution
`/v1/webhooks`	POST	Register or update webhook endpoints

Tip: Use Zapier for quick, no-code automations. For high-volume or complex workflows, use the webhook or REST API integration for maximum flexibility and control.

Warning: API keys grant full access to your workspace. Store them securely in environment variables or a secrets manager — never hard-code them in client-side JavaScript or commit them to version control.

10. Audience Purchase

Need responses from people outside your existing contact lists? SurveyAnalytica’s Audience Purchase feature connects you with panel respondent providers so you can buy targeted responses from verified audiences. This is ideal for market research, concept testing, and studies that require statistically significant sample sizes from specific demographics.

How It Works

1Navigate to Distribution > Purchase Audience in the survey builder.
2Define your targeting criteria by selecting demographic filters, geographic regions, and interest categories.
3Set your desired sample size (minimum 50, maximum 10,000 responses per order).
4Review the budget estimate. Pricing varies based on targeting specificity, survey length, and audience availability. A real-time quote is displayed as you adjust your criteria.
5Click Place Order to submit your request. The panel provider begins recruiting respondents immediately.
6Monitor the fulfillment progress in the Distribution dashboard. Responses stream in as panelists complete the survey.

Targeting Options

Category	Available Filters	Examples
Demographics	Age range, gender, household income, education level, employment status, marital status	Women 25–34, income $50k–$100k, college-educated
Geography	Country, state/province, city, metro area, postal code radius	United States > California > San Francisco metro area
Interests	Industry vertical, hobbies, technology usage, purchase behavior	Technology enthusiasts, online shoppers, fitness/wellness
Professional	Job title, seniority level, company size, industry	Marketing managers at companies with 100+ employees
Custom Screening	Add screening questions at the start of the survey to filter respondents	“Have you purchased a laptop in the last 6 months?”

Sample Size and Budget

The cost per response depends on several factors:

Audience specificity — Broader targeting is cheaper; niche audiences (e.g., C-suite executives in fintech) cost more.
Survey length — Shorter surveys (under 5 minutes) cost less per response than longer ones.
Geographic market — Respondent costs vary by country and region.
Turnaround time — Standard delivery (3–5 days) is cheaper than rush delivery (24 hours).

Tip: Start with a small pilot order (50–100 responses) to validate your survey flow and question quality before committing to a large sample. Review the pilot data for response patterns, drop-off points, and data quality before scaling up.

Warning: Panel respondent quality varies. SurveyAnalytica applies automated quality checks (attention checks, speed analysis, bot detection) to filter out low-quality responses. However, always include at least one attention-check question in your survey to further ensure data integrity.

Quality Assurance

Every panel order includes built-in quality measures:

Duplicate detection — Prevents the same respondent from taking the survey multiple times.
Speed screening — Flags responses completed unrealistically fast (e.g., a 10-minute survey finished in 45 seconds).
Bot detection — Identifies and filters automated or scripted responses.
Geo-verification — Confirms the respondent’s IP location matches their stated geography.
Straightlining detection — Flags respondents who select the same answer for every matrix or rating question.

Quick Reference

Action	Where	How
Copy survey link	Distribution > Link	Click Copy button
Add URL parameters	Distribution > Link	Append ?key=value to URL
Generate QR code	Distribution > QR Code	Customize and download
Embed NPS widget	Distribution > Website Embed > NPS Widget	Copy script, paste before </body>
Add popup survey	Distribution > Website Embed > Popup	Copy script, configure triggers
Add slider survey	Distribution > Website Embed > Slider	Copy script, set direction and width
Full page embed	Distribution > Website Embed > Full Page	Copy iframe code into your page
Create email campaign	Distribution > Email Campaign	Design template, select contacts, schedule
Send via WhatsApp	Distribution > WhatsApp Campaign	Select template, map variables, launch
Share on social media	Distribution > Social Media	Customize preview, click platform icon
Connect Shopify	Integrations > Shopify	Install app, authorize, configure placements
Set up Zapier	Integrations > Zapier	Connect account, create Zap triggers
Configure webhooks	Settings > Integrations > Webhooks	Add endpoint URL, select events
Purchase audience	Distribution > Purchase Audience	Set targeting, sample size, place order

Need more help? Contact your workspace administrator or reach out to SurveyAnalytica support.

We use cookies

On This Page

Help

Distributing Your Survey

1. Distribution Overview

Choosing the Right Channel

Multi-Channel Distribution Strategy

Channel Comparison

2. Link Sharing

Getting Your Survey Link

Custom URL Parameters

Response Override Settings

Shortening URLs

3. QR Code

Generating Your QR Code

Customization Options

4. Website Embed

NPS Widget

Configuration Options

Installation

Popup

Configuration Options

Slider

Configuration Options

Full Page Embed

Installation

Embed Trigger Rules

5. Email Campaign

Creating an Email Campaign

Template Design

Personalization with Merge Tags

A/B Testing Subject Lines

Tracking and Analytics

6. WhatsApp Campaign

Prerequisites

Creating a WhatsApp Campaign

Template Variables

Two-Way Conversations

7. Social Media

Sharing Channels

Facebook

Twitter / X

LinkedIn

Pinterest

Reddit

Telegram

Social Sharing Setup

8. Shopify Integration

Installation

Survey Placement Options

Order Data Pass-Through

9. Integration Workflows

Zapier Integration

CRM → Survey

Support Ticket → Survey

Form Submission → Survey

E-Commerce → Survey

Webhook Configuration

Incoming Webhook (Trigger Distribution)

Outgoing Webhook (Response Notification)

Custom API Integration

10. Audience Purchase

How It Works

Targeting Options

Sample Size and Budget

Quality Assurance

Quick Reference