Mailchimp + SurveyAnalytica
Grow Mailchimp audiences from survey respondents — with double opt-in built in.
A deliberately simple, one-way integration: workflows add survey respondents to a Mailchimp audience list with double-opt-in 'pending' status, so consent stays clean. Bind a list per survey once, and every qualifying respondent flows into your email program automatically.
Workflow actions
Add to audience list
Add a respondent's email to a chosen Mailchimp audience with status 'pending' (double opt-in).
Per-survey list binding
Bind a Mailchimp list to a survey once; responses flow in automatically.
Validated setup
The API key is verified against your lists before it is stored.
How data flows
One-way outbound: survey respondents and contacts are added to Mailchimp email lists with double-opt-in pending status. There are no inbound Mailchimp triggers — by design, this integration only grows your audience.
Connection: Mailchimp Marketing API key plus server prefix — validated against your lists at setup. No OAuth round-trip required.
Worked example: Newsletter opt-in from a post-event survey
Trigger: a post-event survey response arrives.
Condition: the respondent ticked 'keep me posted'.
Action: add their email to the events Mailchimp audience as 'pending' — Mailchimp sends the confirmation, keeping the list clean and compliant.
Ready-made flow templates
Install a shipped template and adapt it — no build-from-scratch required.
Setting it up
1.
Create a Marketing API key in Mailchimp.
2.
Add the Mailchimp integration in SurveyAnalytica — the key is validated against your lists.
3.
Bind an audience list to the survey.
4.
Add an opt-in question so only consenting respondents are added.
Frequently asked questions
Why do subscribers show as 'pending' in Mailchimp?
Respondents are added with double-opt-in pending status on purpose: Mailchimp sends the confirmation email, which keeps your audience consent-clean and protects deliverability.
Can Mailchimp events trigger SurveyAnalytica workflows?
No — this integration is one-way outbound (adding members to lists). If you need richer email automation, campaigns can also run natively in SurveyAnalytica across email, SMS and WhatsApp.
Does it use OAuth?
No — a Mailchimp Marketing API key with your server prefix, validated at setup before it is stored.