Shopify + SurveyAnalytica
Post-purchase surveys and review automation triggered by real order events — plus full order, customer and product actions.
SurveyAnalytica registers Shopify webhooks for you and verifies every delivery with HMAC, so order events become workflow triggers the moment they happen. Actions cover the practical surface: create and update orders, customers, products, fulfillments and metafields — or drop to raw REST and GraphQL when you need something specific.
Workflow triggers
Order and store event webhooks
HMAC-verified Shopify webhooks (orders, customers and other topics) start workflows in real time — registration is automatic.
Scheduled store reads
Run flows on a schedule against incremental reads of orders, products and customers (cursor-paginated, updated-since).
Workflow actions
Orders
Create and update orders, create fulfillments.
Customers & products
Create and update customers and products; set metafields to write enrichment (like survey scores) back onto store objects.
REST & GraphQL
Call any Admin API endpoint directly when a named action doesn't cover it. Deliveries are idempotent with automatic retry on rate limits.
How data flows
Inbound: order and customer events trigger flows; incremental reads pull orders, products and customers. Outbound: create/update across orders, customers, products, fulfillments and metafields. A common loop: order paid → post-purchase survey → rating written back to the customer as a metafield.
Connection: Per-store Shopify Admin API access token stored on the integration account. Webhooks are registered automatically via the Admin API and verified with X-Shopify-Hmac-Sha256 on every delivery.
Worked example: Post-purchase CSAT on WhatsApp, written back to the order
Trigger: Shopify order webhook fires when an order is fulfilled.
Wait: give delivery a few days with a workflow delay step.
Action: send a WhatsApp (or email) survey asking about the purchase experience.
Action: write the rating to a Shopify metafield and append the response to Google Sheets for the ops team.
Ready-made flow templates
Install a shipped template and adapt it — no build-from-scratch required.
Setting it up
1.
Create an Admin API access token in your Shopify store (custom app).
2.
Add the Shopify integration in SurveyAnalytica with your shop domain and token.
3.
Pick a trigger topic — webhook registration happens automatically.
4.
Install a post-purchase flow template and adjust the survey and channel.
Frequently asked questions
Do I have to configure Shopify webhooks manually?
No. SurveyAnalytica registers the webhooks through the Admin API when you wire a Shopify trigger, and every delivery is HMAC-verified before it can start a flow.
Which channels can the post-purchase survey use?
Any campaign channel — email, SMS, WhatsApp and more. The shipped templates cover email and WhatsApp order confirmations out of the box.
Can survey results flow back into Shopify?
Yes — actions can update customers and set metafields, so scores and segments land on the store objects your other tools read.
What about API rate limits?
Shopify actions dispatch with idempotency keys and retry automatically on 429s and transient errors.