WhatsApp Surveys on Your Own Number
Direct Meta Cloud API with Embedded Signup — your WhatsApp Business Account, Meta's rates, zero messaging markup.
SurveyAnalytica connects WhatsApp through Meta's Embedded Signup onto your own WhatsApp Business Account — not a reseller number. Sends go straight to the Cloud API with your own access token, so Meta bills your WABA directly at Meta's published conversation rates; SurveyAnalytica adds no per-message charge. Templates are created programmatically per survey, campaigns queue at WhatsApp-safe rates per number, surveys can render as native in-chat WhatsApp Flows, and every reply lands in the shared inbox.
Workflow triggers
Message lifecycle events
received, sent, delivered, opened, replied and failed events on WhatsApp conversations start workflows via the unified message trigger.
Campaign events
sent / delivered / opened / clicked / replied events per campaign message.
WhatsApp Flow submissions
A completed in-chat WhatsApp Flow fires its bound workflow directly with the submitted answers.
Template lifecycle webhooks
Template approval, rejection (with reason), quality and category updates keep your template library current automatically.
Workflow actions
Template sends at safe rates
Per-record variable substitution, queued per phone number at WhatsApp-safe throughput (20 msg/s).
Programmatic template creation
Create and edit templates from the platform — including Meta's pre-approved library templates — instead of hand-filing each one in Business Manager.
Native WhatsApp Flows
Surveys compile to in-chat WhatsApp Flows with encrypted data exchange — respondents answer without leaving the thread.
Two-way replies
Free-form replies inside the 24-hour window, from workflows or the shared inbox.
How data flows
Campaigns stream contact lists with per-number rate-limited queues, automatic variable mapping from contact fields, media headers, and scheduling. Delivery statuses (including bounces and complaints) update campaign counters and message timelines. What WhatsApp actually costs: Meta's conversation pricing, billed by Meta to your WABA — SurveyAnalytica meters workflow executions per your plan, never WhatsApp messages.
Connection: Meta Embedded Signup: a guided Facebook login connects your WhatsApp Business Account and verified phone number; the token is upgraded to long-lived and refreshed. Requirements to be upfront about: Meta Business verification, a verified phone number, and display-name approval.
Worked example: Post-delivery CSAT that respects the template rules
Trigger: an order-fulfilled event arrives (Shopify webhook or your own).
Action: send an approved utility template asking for a rating — created programmatically for this survey.
The customer taps into a native WhatsApp Flow and answers in-chat; the submission fires the follow-up workflow.
A low rating opens a task and the conversation continues in the shared inbox inside the 24-hour window.
Ready-made flow templates
Install a shipped template and adapt it — no build-from-scratch required.
Setting it up
1.
Complete Meta Business verification and have a phone number you can dedicate to WhatsApp.
2.
Run Embedded Signup from Account → Integrations — it connects your WABA and number in one guided flow.
3.
Create (or pick) a message template; approval status syncs back automatically.
4.
Install a WhatsApp flow template and send a test.
Frequently asked questions
What do WhatsApp surveys actually cost?
Meta's conversation rates, billed by Meta directly to your WhatsApp Business Account — sends use your own access token against the Cloud API. SurveyAnalytica adds no per-message markup and has no WhatsApp metering; your plan covers workflow executions. Compare that with bundled-credit vendors, where the messaging margin is theirs.
Do I need a BSP (Business Solution Provider)?
No. Onboarding uses Meta's Embedded Signup straight onto your own WABA, and delivery goes to the Cloud API directly. You keep ownership of the number, account and billing relationship with Meta.
Doesn't every survey need an approved template?
Business-initiated messages do — that's WhatsApp's rule, and it's the painful part on most tools. SurveyAnalytica creates and edits templates programmatically (including Meta's library templates) and tracks approval, rejection reasons and quality via webhooks, so per-survey templates stay manageable.
Can people answer without leaving WhatsApp?
Yes — surveys compile to native WhatsApp Flows that open in-thread, with encrypted data exchange back to the platform.
What are the honest requirements?
Meta Business verification, a verified phone number, display-name approval, template approval for business-initiated messages, and the 24-hour customer-service window for free-form replies. Plan-wise, WhatsApp campaigns and actions are on Professional and Enterprise.