Brand Health & Awareness Funnel Survey
Tracks your brand against named competitors through each funnel stage: unaided and aided awareness, familiarity, consideration, recent purchase, preference, image associations and NPS. Run it in identical waves, for example quarterly, with the same brand list so results are comparable over time.
Brands that come to mind
Question 1*
When you think of [product category], which brands come to mind? List as many as you can.
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