Product Launch
Build anticipation and launch with impact across email, social media, and a dedicated product page. A teaser, a coordinated reveal, and a page that converts.
Product launch
Best practice
Email
Facebook
Twitter/X
Instagram
Web
14 days
- 7d before start · 09:00
Teaser Email
Build curiosity a week before the big reveal.Template: Notification Email - thenDay 1 · 10:00
Announcement Post
The public reveal on Facebook. - thenDay 1 · 10:15
Launch Tweet
A concise launch announcement for your X audience. - thenDay 1 · 12:00
Product Showcase
A visual-first Instagram reveal of the new product. - thenDay 1 · 09:00
Launch Email
The full launch story with benefits, pricing, and a clear call to action.Template: Promotional Sale Email - thenDay 1 · 08:00
Product Page
The conversion-focused product page that anchors the launch.Template: Product Launch Page - thenDay 4 · 10:00
Launch Follow-Up
A day-3 email that answers the objections of people who visited the page but did not buy.Template: Gentle Nudge
Teaser Email clicked → Launch Email
| Day | Channel | Event | Description | |
|---|---|---|---|---|
| 7d before start · 09:00 | Email | Teaser Email | Build curiosity a week before the big reveal. | |
| Day 1 · 10:00 | Facebook | Announcement Post | The public reveal on Facebook. | |
| Day 1 · 10:15 | Twitter/X | Launch Tweet | A concise launch announcement for your X audience. | |
| Day 1 · 12:00 | Instagram | Product Showcase | A visual-first Instagram reveal of the new product. | |
| Day 1 · 09:00 | Email | Launch Email | The full launch story with benefits, pricing, and a clear call to action. | |
| Day 1 · 08:00 | Web | Product Page | The conversion-focused product page that anchors the launch. | |
| Day 4 · 10:00 | Email | Launch Follow-Up | A day-3 email that answers the objections of people who visited the page but did not buy. |
Included automation
When "Teaser Email" is clicked → "Launch Email"
Why this works
A launch is a curve, not a day: build a warm audience a week out, concentrate every channel on the reveal morning, then follow up with the people who looked and did not buy.
- The teaser one week out exists to build a warm audience for launch day — measure it on clicks, not on conversions.
- Fire the email, the social posts and the product page inside the same morning so the reveal reads as one event rather than a trickle.
- The day-3 follow-up is where most post-launch revenue comes from: answer the objections of people who visited the page and did not convert.
- Keep the product page live for the full window — it is the only asset that keeps converting once the campaign stops sending.
Measure: Launch-window conversion rate